No more guessing what to post. Just a strategy that gets results.
Services
For a specific goal, with a clear start and finish.
Got a content strategy you need built, a messaging overhaul, or a content audit that's been on your to-do list for months? This is a focused, time-bound engagement where we tackle one well-defined project together — and you walk away with a clear plan (and the confidence to run with it).
Best for: A content audit, a new strategic roadmap, or a one-time deep dive.
Have an experienced strategist in your corner, month after month.
You need more than a one-time fix — you want someone who knows your business, stays close to your goals, and helps you adapt as things change. We'll meet regularly, refine your strategy as you grow, and make sure your content keeps working as hard as you do.
Best for: Teams who want consistent strategic support without hiring in-house.
For when you just need a sounding board.
Sometimes you don't need a full engagement — just an hour with someone who can help you think it through. Advisory sessions are flexible, single sessions where we dig into a specific question, challenge, or opportunity together.
Best for: A second opinion, a strategy gut-check, or help making a decision with confidence.
The Work I Do
A look at the kinds of problems I've helped clients solve — from positioning and editorial strategy to building the systems that make content sustainable.
Systems that streamline creative production and increase operational efficiency.
Challenge: A lean in-house content team needed help turning their scattered efforts into a sustainable content engine.
What I did: Defined an editorial process, built a content calendar, and streamlined operating procedures.
Outcome: A team that was better equipped to prioritize, produce at scale, and lean into high-impact work.
Fractional support at a social media marketing agency.
Challenge: An agency in a high-growth phase needed someone to hit the ground running with their top-tier clients.
What I did: Stepped into the director role for four clients in the women's health and family wellness space.
Outcome: Drove +249% average engagement rate on IG and +432% on TikTok, average of 10.2M video views monthly, and oversaw UGC creator program.
Building trust and credibility by humanizing the person behind the brand.
Challenge: A founder wanted to build a personal brand to earn affinity with customers, but didn't know where to start.
What I did: Helped the client define their key content pillars and provided a roadmap for building a social media presence starting from zero.
Outcome: A thought leader who feels confident sharing their insights and perspectives in a way that's authentic to them and their brand.
About Me
I've spent 15+ years turning communications into a strategic advantage — not just producing content, but proving it works.
Beyond the results I produce, what sets me apart is my ability to move fluidly between the strategic and the tactical. And across industries like tech, beauty, healthcare, publishing, and more, I've consistently been the person who connects the dots between teams, turns ambiguity into a plan, and gets stakeholders aligned around a story worth telling.
If you need someone who can walk in, build the strategy, execute it, and then prove it worked — that's exactly what I do. Let's chat.
Contact
Tell me a little about what you're working on and what you're hoping to figure out. I read every message and will get back to you personally — usually within a few business days.